Lecrae

About

“History does not happen in a straight line…” Barack Obama Neither does hip hop nor its prolific breakout rhymist/activist/author/voice of conscience Lecrae. Never afraid to move the needle, few would argue that his much anticipated Columbia Records debut album (due out this summer) comes at a pivotal moment for the artist, as hip hop’s torrent now moves to him. Surging or insurgent - depending on your point of view - he’s blessed with a visionary verbal arsenal and an abiding faith that’s piloted a unique career trajectory defying the typical hip hop storyline. ‘The system may not have planned for this,’ wrote Vibe about Lecrae , ‘but it’s definitely coming around.’ “More caught than taught,” is how the artist describes his incredible journey that includes two Grammys, a history-making #1 album with his masterful 2014 offering, Anomaly (topped multiple categories, including the Billboard 200 and is RIAA Gold certified), and a compelling live resume, most recently notching a headlining 2016 ‘Destination’ tour which Lecrae says was about “real unity, not pretend unity.” He continues to thoughtfully engage the culture, reeling off a NY Times Bestseller (last year’s riveting memoir ‘Unashamed’) and a breakthrough spoken word performance at the BET Hip Hop Awards last fall that had the twittersphere heralding his arrival as truth-telling firebrand. BET hailed it as an “epic poem,” of “necessary affirmations.” Lecrae relishes his purpose-driven career arc as inspired ‘catalyzer’ - going “from artist to architect” on the new album, widening the close-knit comfort zone of Reach Records (the label he co-founded) by partnering with Columbia Records and expanding his creative outreach. “I sought influences and collaborators I never imagined I’d have the opportunity to work with,” he says. The patient growth process

Artists

• Lecrae
• Miles Minnick
• gio.

Sources

• aeg · aeg-events-json v1